Melissa Data Rebrands itself as “Melissa”

Melissa Data, a provider of global contact data quality and identity verification solutions, is rebranding as “Melissa” to reflect the company’s increased focus on enabling global business intelligence.

The change reflects the company’s new identity verification services and industry-specific solutions to support Know Your Customer initiatives, risk management, and compliance.

Melissa’s global intelligence solutions feature customer data management and data integration platforms, making trusted data available across the enterprise and supporting customer interactions.

Melissa’s solutions will continue to leverage data quality, said Greg Brown, vice president of marketing at Melissa, but also focus on “what people can do with the data when it is cleaned, accurate, and consolidated to drive insight, intelligence, compliance, and success.”

The Melissa website has also been relaunched to be more product-driven, said Brown.

 Additionally, Melissa is developing separate microsites that focus on a variety of Melissa solutions, the first of which is 

Personator, Melissa’s flagship global intelligence product, leverages a database of billions of records to ensure accurate data is captured for business processes such as timely fulfillment and fraud prevention.

The goal from a data stewardship point of view, said Brown, is to help companies drive clean data for enterprise use but also help meet enterprise compliance and regulatory requirements as well.

Additional Melissa microsites are expected to be launched in the future and will focus on healthcare, data management, as well as other areas, said Brown.

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