Melissa Data, a provider of contact data quality and data integration solutions, is partnering with Semarchy, a developer of master data management software and solutions, to enable sophisticated data quality as a key performance enabler of effective MDM operations.
Through the partnership, Semarchy offers its users a fast and easy way to perform worldwide address enrichment, standardization, geocoding and verification using Melissa Data's data quality tools and services. In turn, Melissa Data enables its customers to upgrade data quality projects, moving beyond tactical processes to engage in a more comprehensive strategy combining data quality, data governance and master data management.
Semarchy Convergence for MDM is an integrated platform, available in the cloud or on-premise, enabling ground-up design and implementation of master data management initiatives; using a single tool, developers and data managers can create data models, manage quality, set up match/merge and transformation rules, and build data management applications and workflows. Semarchy Convergence now supports Melissa Data Enrichers, validated plug-ins that enable Semarchy users to verify, clean, correct, standardize, and enrich global customer records including full contact validation for global addresses, phones and emails.
“Clean, enhanced contact data is essential to enterprise MDM – maximizing the value of applications, empowering sales and marketing, and assuring trusted information as the basis for analysis and reporting,” said Bud Walker, Director of Data Quality Solutions, Melissa Data. “By integrating data quality operations within the Semarchy Convergence platform, we’re supporting users in easily unlocking this kind of high level business value, increasing the quality of supplier, location and customer data within a single de-duplicated 360-degree view.”
A 30-day trial version of Semarchy Convergenc for MDM is available here; and a free trial of Melissa Data Enrichers for the Semarchy platform is available here.