Melissa, a provider of global contact data quality and identity verification solutions, has introduced Melissa Direct, a one-stop shop for list hygiene, data appends, sales leads, and mailing software. The new solution provides marketers and data managers access to data quality tools and services designed to enhance direct marketing, telemarketing, and email outreach for both consumer and business-to-business campaigns.
Marketers can use the combination of tools they require, connecting with real-time customer intelligence based on multisourced reference data.
According to Greg Brown, vice president, marketing, Melissa, the goal is to provide a simple way for marketers to access global intelligence tools and services. Services include business and consumer mailing lists and sales leads; list hygiene including NCOALink and deduping services; email, phone, and social media appends; consumer and business demographic appends and customer profiling; location and property information and mortgage appends; postal automation software for desktop or cloud; and email lists and campaign managementMore details about Melissa Direct are available from Melissa