MemSQL Extends its Reach into the Latin American Market

MemSQL, the database of now for operational analytics and cloud-native applications, is forging a new partnership with Latin America Business Consulting (LATBC) as the exclusive reseller for MemSQL in Mexico, Central America, and the Caribbean.

LATBC, which has been operating in the region since 2003, will provide pre-sales and post-sales services, delivery, and support.

Working with LATBC better positions the company to deliver cutting-edge technologies, enabling businesses in this part of the world to be globally competitive in this new era—one in which data has become an organizations’ most important asset.

The MemSQL-LATBC partnership provides customers with an opportunity to do business with a local entity that offers promotions, service, and support suited to their needs.

MemSQL’s selection process for its partner ecosystem requires that the partner company is aligned strategically with MemSQL and adheres to the perfect blend of technological skill sets, geographic coverage, and company culture to deliver a seamless customer experience.

“We are excited to welcome LATBC as a MemSQL strategic partner,” said Raj Verma, MemSQL co-CEO. “LATBC embodies our ideal partner characteristics and is now part of our extended team in the Latin America region, representing MemSQL at the highest levels of the business sphere.”

MemSQL’s desire to create this partnership was motivated in large part by an interest in working with Xavier Espinosa de los Monteros, founder of LATBC, and currently CEO and executive chairman.

Espinosa de los Monteros is well known and respected in the market, in which LATBC provides data and analytics solutions to important industry verticals such as financial services, media, and telecommunications.

“Innovation is part of our DNA. LATBC’s ongoing push to embrace new models, our significant experience in the region, and the power of MemSQL's groundbreaking technology will forge a path for our companies – and our customers – to build and benefit from the new data economy,” said Monteros.

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