MetaRouter Reinforces User Privacy Across Vendor Ecosystems with Advanced Consent Enforcement

MetaRouter, the trailblazers in Server-Side Tag Management, is releasing Advanced Consent Enforcement, aiming to address the critical challenge of aligning consent categories with data collection and routing strategies.

"MetaRouter is committed to empowering businesses with purpose-built solutions to navigate the complexities of data privacy regulations," said Greg Brunk, head of product at MetaRouter. "With the introduction of Advanced Consent Enforcement, we are enabling our customers to actually guarantee adherence to their consent management processes across their customer data use-cases and navigate the complexities of data privacy regulations with confidence. By enabling our customers to enforce their own compliance rules across their entire vendor ecosystem through a centralized control plane with MetaRouter, we’re giving them more flexibility, more control, and lower barriers to entry on setup to ensure their users’ privacy and preferences are protected and respected.”

With the proliferation of services and tooling designed to leverage visitor traffic data, enforcement of user consent assertions across a siloed technology landscape continues to challenge organizations’ compliance and IT teams alike, according to the company.

MetaRouter provides a configurable enforcement control plane for web event streams that reduces risks associated with data privacy violations by seamlessly aligning consent with collection.

MetaRouter's Advanced Consent Enforcement bridges the gap between CMPs and data collection by enabling businesses to effortlessly synchronize their CMP-defined consent categories with data routing strategies to match unique data collection and compliance needs. 

This ensures that user event and identity data is only collected and routed based on explicit and implicit consent, eliminating the risk of sending user event data where it shouldn't be. This prevention of data misalignment also ensures the integrity of user event data and enhances the overall reliability of downstream processes, according to the company.

MetaRouter's Advanced Consent Enforcement feature is structure- and CMP-agnostic, enabling organizations to ensure compliance of customer data during collection regardless of that businesses consent collection methodology or specification.

Users simply need to set up the structure in MetaRouter that is aligned with their CMP or homegrown solution, and then the MetaRouter tag will collect those consent flags and enforce consent rules accordingly.

Key benefits of MetaRouter's Advanced Consent Enforcement feature include:

  • Seamless Integration: Customers can effortlessly configure consent categories to align with their specific business requirements, ensuring seamless integration with any Consent Management Platform or in-house solution.
  • Vendor-Agnostic Approach: MetaRouter's commitment to being CMP-agnostic guarantees customers freedom of choice and adaptability to changing regulatory landscapes, eliminating vendor lock-in issues.
  • Enhanced Data Integrity: By preventing data misalignment, this feature ensures the integrity of user event data and enhances the reliability of downstream processes, bolstering overall compliance efforts.

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