MicroStrategy Overhauls Product Packaging

To simplify the evaluation and purchase of MicroStrategy analytics technology, MicroStrategy, a provider of Bi, analytics, and mobile solutions, has redesigned its product packaging structure and simplified its pricing. MicroStrategy's full feature set, previously split into 21 discrete offerings, has been reduced to four packages that the company says will allow developers, analysts, power users to take advantage of the comprehensive MicroStrategy platform with simplified value-based pricing. MicroStrategy also announced that it is extending free upgrades for existing clients to the premium capabilities included in the new product packaging, offering greater value to clients and new users.

"Our new packaging makes it simple for organizations to choose MicroStrategy for the totality of their business analytics and mobile application needs," said Paul Zolfaghari, president, MicroStrategy. "We believe it instantly enhances our value to existing customers and is emblematic of our heightened focus on delivering a positive customer experience. The new packaging allows better preparation and planning for new deployments, providing more value over the broad range of solutions we offer."

The four main offerings are: 

  • MicroStrategy Server, which includes a fully-featured server infrastructure designed to connect to multiple data sources, and supports all major analytic styles from report distribution to information-driven apps to self-service data discovery, and scales to hundreds of thousands of users. It also includes administration and monitoring tools to help companies efficiently manage their deployments. 
  • MicroStrategy Web, which allows business users to consume, author, and design analytics through a web-based interface. Business analysts can use MicroStrategy Web to take advantage of the all-inclusive set of self-service analytic capabilities. 
  • MicroStrategy Mobile, an interface for Apple iOS and Android devices, which provides a way to mobilize analytics and information-driven applications.
  • MicroStrategy Architect, which provides developers with development, deployment and migration tools to manage the application development lifecycle.

The company says the four packages complement the free MicroStrategy Analytics Desktop  that  it made available last year. MicroStrategy Analytics Desktop is a free self-service business analytics tool designed to enable any individual user to gain insight into their data by creating visualizations and dashboards.

More information is available at