SAP and the National Hockey League (NHL) have announced a multi-year partnership. To start, SAP and the NHL are focusing on increasing fan engagement and deepening fan loyalty with the newly released statistics platform on NHL.com powered by the SAP HANA Enterprise Cloud service.
According to the organizations, as the official cloud software partner of the NHL, SAP led the NHL through a series of design thinking workshops to overhaul its statistics solution on NHL.com, leading to the transformation of the existing static and limited stats page into a much more interactive and personalized experience.
“Hockey is extremely fast-paced with very little stoppage in play, which results in many aspects of the game failing to show up in the box score,” said NHL Chief Operating Officer John Collins. “In partnering with SAP and using its best-in-class SAP HANA Enterprise Cloud service, we are now able to capture data points like never before and present existing and new statistics in a visually appealing way. “The new NHL stats platform goes beyond data to offer insights that will help avid fans go deeper and help casual fans understand the game better. There are also unlimited storytelling opportunities as we provide our fans with a personalized and interactive experience.”
The NHL.com/Stats redesign will be released in a series of phases throughout the next few years. The first release, available now, includes a new design, introduction of enhanced statistics and new visualization capabilities for fans. Additional phases are expected to include advanced filtering, a playoff prediction tool, team power index, and integration of historical data dating back to the NHL’s inaugural 1917-18 season.
Once the complete archives of the NHL’s statistics are fully integrated, the new tools and functionality of NHL.com/Stats, including advanced filtering and visualizations, will be applied to the entire history of the league, enabling fans to compare players and teams spanning all generations.
“Our partnership with the NHL will allow fans to gain deeper insights from the game and tell enticing stories about hockey and its players,” said Quentin Clark, chief technology officer, SAP. “With the new NHL stats platform, we are going to deliver real-time insight at the player and team level that has never been seen before in hockey. Together with the NHL, we will continue to look for new opportunities to help innovate and improve the game, as the next generation of hockey begins.”