New Experian Application Grades Data Quality for Salesforce Users

Experian Data Quality, a part of Experian Marketing Services and a provider of contact data management software and services, has launched a data quality grader app on Salesforce1 AppExchange. The new application allows Salesforce users to quickly determine the quality of their Salesforce data. It will securely evaluate the health of contact records by verifying the accuracy of contact data. 

The Salesforce1 AppExchange is a business apps marketplace. With more than 2,000 partner apps and 2 million customer installs it is a comprehensive source of social and mobile cloud apps for business. Apps built on the Salesforce1 Platform can be easily distributed and marketed through AppExchange.

Experian Data Quality provides data quality software and services to organizations so they can manage the quality of their data through validation, matching, enrichment and profiling capabilities. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors.

“Data quality is the backbone of any data-driven operation,” said Thomas Schutz, senior vice president, general manager of Experian Data Quality. “As organizations look to better leverage data for business intelligence and consumer insight, it is extremely important that they understand the accuracy of their database. Our new app allows organizations to test the health of their customer data for free in one click.”

The app will provide organizations with a letter grade for their overall data quality score and a drill-down on specifics selected for analysis. Users then will be given recommendations for how to improve their data quality without having to export or import data out of Salesforce.

The Data Quality Grader App is available for deployment on the AppExchange at