Oracle Adds AI to Marketing, Sales, and Service Applications

Oracle is adding new artificial intelligence (AI) capabilities in Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience.

“Pre-trained large language models (LLMs) are changing the way we interact with people, content, and critical knowledge in our enterprises. We can now unlock insights and communicate with clarity like never before," said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. “With a unique combination of traditional and generative AI, running on Oracle Cloud Infrastructure and embedded in application flows, Oracle Cloud CX enables customer experience professionals to do their jobs with more accuracy and efficiency to ultimately drive more revenue.”

According to the company, the latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.

New Oracle Cloud CX capabilities include:

  • Generative AI for service
  • Guided campaigns
  • AI-powered account linking
  • B2B Customer Data Platform (CDP) enhancements
  • Intelligent sales orchestration
  • Advanced field asset monitoring
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