Oracle Buys Endeca

Oracle has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions. A privately-held company based in Cambridge, Mass., Endeca provides products that help companies analyze unstructured data, and gain better business intelligence.

"The combination of Oracle and Endeca is extremely compelling in this changing data environment," said Thomas Kurian, executive vice president, Oracle Development, in an announcement issued by Oracle. "Together, we will provide best-in-class technology to manage structured and unstructured data together; business intelligence tools to analyze structured and unstructured data together; and a broad suite of packaged applications which extends the value of unstructured data into ERP, Supply Chain, CRM, EPM, Web Commerce, and specialized applications. This technology will also allow us to integrate more comprehensive unstructured data management into Oracle's engineered systems."

Oracle says the convergence of structured and unstructured information is driving the need for a common data management and analytics platform. Endeca provides:

  • Its core technology, the MDEX Engine, which enables enterprises to correlate and analyze unstructured data.
  • Endeca InFront, a customer experience management platform that enables businesses to deliver targeted and relevant customer experiences online with advanced merchandising and content targeting tools for web commerce.
  • Endeca Latitude a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together.

According to Oracle, the combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together. The combination of Oracle ATG Commerce and Endeca InFront is expected to enhance cross-channel commerce, merchandising, and online customer experiences. The combination of Oracle Business Intelligence and Endeca Latitude is expected to provide a comprehensive business intelligence foundation and analytic applications, bringing together information from structured and unstructured data sources.

The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently.

More information about Endeca is available at the company's website.

An overview and FAQ from Oracle is available here