Oracle Buys Web Experience Management Solution Vendor FatWire

Oracle has announced that it is has entered into an agreement to acquire FatWire Software, a provider of web experience management solutions. FatWire's solutions provide organizations with the ability to deliver relevant customer content, build community engagement and drive site stickiness and loyalty.

Web experience management enables organizations to build and deploy a targeted and interactive online presence that optimizes the interactions they have with their customers. This is important, according to Oracle, because increasingly companies have come to rely on their websites as the most important channel for communication, marketing, customer engagement and commerce.

"Together, Oracle and FatWire plan to deliver the most complete web experience management solution that will enable companies to fully optimize the customer experience with innovative social tools that enable user generated content in a managed environment," says Hasan Rizvi, senior vice president at Oracle. "The addition of FatWire products will give Oracle the ability to provide a complete suite of software that empowers web marketers to engage visitors, converting more prospects to customers, and enhancing customer loyalty."

According to Oracle, FatWire complements its existing technology products, including Oracle Fusion Middleware, business intelligence, enterprise content management, and portal technology. It also complements Oracle's application products including Oracle Customer Relationship Management and ATG Web Commerce.

The transaction is expected to close mid-year 2011. Until the deal closes, each company will continue to operate independently. Financial details of the transaction were not disclosed.

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