Oracle NetSuite Adds Generative AI Capabilities

Oracle NetSuite is expanding its generative AI capabilities, introducing Text Enhance that helps users leverage company-specific, relevant data to create and refine contextual and personalized content.

Now embedded in more finance and accounting, supply chain and operations, sales and marketing, and customer support processes, NetSuite Text Enhance will help organizations reach their goals faster and more efficiently by increasing productivity, reducing human error, improving consistency, and accelerating business processes, according to Oracle.

“The initial Text Enhance capabilities that we announced at SuiteWorld 2023 have received an incredibly positive response and now we are adding hundreds of new use cases to enable our customers to be even more efficient,” said Evan Goldberg, founder and executive vice president, Oracle NetSuite. “With Text Enhance capabilities embedded in more text fields across the suite, we can help our customers increase speed, accuracy, and efficiency when performing nearly any type of task in NetSuite.”

Built on OCI and leveraging its leading AI services, the embedded NetSuite Text Enhance generative AI capabilities are designed to respect customers’ enterprise data, privacy, and security.

With OCI Generative AI Service, no customer data is shared with large language model (LLM) providers or seen by other customers.

In addition, an individual customer is the only entity allowed to use custom models trained on its data. To further protect sensitive information, role-based security is embedded directly into NetSuite workflows and only recommends content that end users are entitled to view.

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