Oracle Provides New AI Capabilities to Help Organizations Boost Sales

Oracle is introducing new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX) to help marketers, sellers, and service agents accelerate deal cycles.

The new AI capabilities will help organizations generate more sales faster by automating time-consuming tasks and enabling front office professionals to target, engage, and serve buyers more precisely.

“AI is continuously proving its ability to enhance user experiences and we are only beginning to see what this technology can do for customer service, sales, and marketing,” said Katrina Gosek, vice president of product strategy, Oracle Cloud CX. “The new AI capabilities embedded within Oracle Cloud CX will enable organizations to enhance customer satisfaction and drive more sales by automating processes that enable marketing, sales, and service professionals to spend their quality time on more meaningful tasks while the technology is helping to engage and serve buyers in a more precise manner.”

Built on Oracle Cloud Infrastructure (OCI) and leveraging its leading AI services, Oracle supports over 50 generative AI use cases that are embedded within Oracle Fusion Cloud Applications Suite and designed to respect customers’ enterprise data, privacy, and security.

With OCI Generative AI Service, no customer data is shared with large language model (LLM) providers or seen by other customers. In addition, an individual customer is the only entity allowed to use custom models trained on its data. To further protect sensitive information, role-based security is embedded directly into Oracle Fusion Applications workflows that only recommends content that end users are entitled to view.

The new AI capabilities in Oracle Cloud CX further expand the AI capabilities within Oracle Fusion Applications, which helps organizations be more competitive, boost productivity, and reduce the cost of doing business. New AI capabilities in Oracle Cloud CX include:

  • Gen AI Assisted Answer Generation
  • Assisted Scheduling for Field Service
  • Opportunity Identification
  • Gen AI Assisted Authoring for Marketing and Sales
  • Seller Engagement Recommendations

Part of Oracle Fusion Applications, Oracle Cloud CX helps organizations connect data and workflows across marketing, sales, and service to make every customer interaction matter.

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