Oracle Snaps Up Customer Experience Optimization Specialist to Expand Marketing Cloud

Extending the Oracle Marketing Cloud's capabilities with a new solution to optimize web and mobile customer experiences, Oracle has signed an agreement to acquire Maxymiser.  The firm provides software that enables marketers to test, target and personalize what a customer sees on a web page or mobile app to increase engagement and revenue.

Maxymiser currently optimizes more than 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

In February, 2014, the provider of customer experience optimization announced it had been granted a patent for its OneTouch network’s method of website optimization (U.S. Patent No. 8,595,691 by the U.S. Patent and Trademark Office). By placing a single line of JavaScript code on websites and mobile sites, OneTouch eliminates the hidden IT costs and hours normally associated with multivariate testing and personalization programs and enables marketers to deploy unlimited customer experience optimization campaigns in shorter periods of time and thus increase revenue through their digital channels.

According to Oracle, the addition of Maxymiser to Oracle Marketing Cloud will strengthen its solution to manage marketing programs across all digital channels and across the customer lifecycle.

“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”

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