Percona, the open source database software, support, and services company, is launching a “bold new brand identity” built around a single, non-negotiable idea: The Way Is Open.
According to the company, this is a direct challenge to the lock-in, cost inflation, and false promises of openness that have come to define modern data infrastructure.
"Lock-in isn't a side effect of the current model: it is the business model," said Peter Farkas, chief executive officer at Percona. "Open source was supposed to change that. For a lot of vendors, it became a marketing term instead. Percona was built on the belief that organizations should have real freedom over their data infrastructure, the freedom to run it how they want, on the infrastructure they choose, and to leave if they want to. We've held that belief now for 20 years and counting."
Percona's position is simple, “if the architecture doesn't give you control, if the pricing doesn't give you predictability, and if the contract doesn't give you the right to leave, it isn't open. It's a subscription with extra steps,” the company said in a statement.
Because Percona turns 20 this year, the new identity is the visual and verbal expression of a company that has spent two decades in the trenches of open source database operations and has earned the right to say what most vendors won't.
"If 'The Way Is Open' were just a brand campaign, it wouldn't survive its first quarter," said Gareth Case, senior VP of marketing. "It survives because it's how we win. Customers want a partner that earns their business every year, not one that traps them into staying. 'The Way Is Open' means every customer has the freedom to choose. That's not a brand position. That's a business model. And it's the only one that deserves to win."
As part of the same chapter, Percona is expanding its leadership bench across key open source ecosystems, deepening its involvement with the Cloud Native Computing Foundation and The Linux Foundation, and bringing back its annual Percona Live conference, with events in both the USA in the San Francisco Bay Area and in Europe in Amsterdam.
For more information about this news, visit www.percona.com.