Pitney Bowes Software, a provider of customer data, analytics and communications management solutions, has released Portrait Explorer, a solution to enable business users deploy big data analytics. The tool organizes otherwise complex customer data stores into an intuitive library of "customer cards" that the company claims is as easy to navigate and operate as one's digital photo album.
Organizations are seeking ways to leverage big data to improve productivity and decision-making, according to the vendor. "Organizations right now are all scurrying and trying to figure some way to better understand their customers and tap into that customer data," Jeff Nicholson, vice president of global marketing for Pitney Bowes, tells 5 Minute Briefing. Portrait Explorer aims to address this need, letting business users to carry out their own ad hoc reporting and queries, providing quick and actionable intelligence without burdening enterprise IT departments.
Portrait Explorer was designed to mimic a digital photo album, allowing business users to pick it up and begin using it right away. "The look and feel is immediately intuitive because it looks and feels just like your digital photo album," Nicholson explains. The solution, geared towards marketers, provides a graphical representation of each customer including key attributes and characteristics. "We've taken customer data and converted it into a customer card. Quite literally it's a portrait of a customer comprised of data," Nicholson states. These cards can be analyzed individually or in conjunction with other customer cards, providing deep analytical insights within a powerful and navigable visual environment.
Pitney Bowes asserts that Portrait Explorer allows organizations to become more agile, informed, and customer-centric while simultaneously reducing the burden on IT departments. The solution, Nicholson adds, frees up analysts and IT staff to focus on "the big challenges - so that when the business or the marketing side engages that analyst or IT person to do anything more complex such as predictive modeling based upon their information, they already know what the right thing to solve is." This allows marketers to make better decisions at greater speeds right on their desktops.
For more information on Pitney Bowes Portrait Explorer, visit www.pb.com/software.