Pure Storage, the IT pioneer that delivers the world's most advanced data storage technology and services, is introducing Enterprise Data Cloud (EDC), a new standard in data and storage management simplicity that enables organizations to focus on business outcomes, not infrastructure.
An EDC is an industry-changing architectural approach to data storage and management. It gives organizations the ability to easily manage their data across their estate with unrivaled agility, efficiency and simplicity, according to the company.
With an EDC architecture, IT teams centrally manage a virtualized cloud of data with unified control—spanning on-premises, public cloud, and hybrid—enabling intelligent, autonomous data management and governance across the entire environment.
Redefining how data is delivered, governed, and consumed, the Pure Storage platform allows customers to build out their own EDC. The platform gives organizations the ability to unify data from across their estate into a virtualized cloud of data that is governed by an intelligent control plane for easy management and delivered as a service, the company said.
"It's time to stop managing storage and start managing data. With AI increasing the potential value of enterprise data, and cyber-threats imperiling it, data storage architectures and the tools for managing data have not kept pace. Only Pure Storage has innovated an architectural approach that enables enterprise customers to manage their global data estate. Pure Fusion allows customers to create their own global Enterprise Data Cloud empowering them to manage their data with the control, automation and tracking needed to lead in a data-driven world," said Charles Giancarlo, chairman and CEO, Pure Storage.
At the heart of this autonomous platform is Pure Fusion, unifying storage as a pool of adaptable resources. Pure Fusion is natively built into the arrays, which are self-discoverable so they can automatically discover a broader fleet without requiring in-depth storage admin configuration.
Pure Fusion now provides presets and remote provisioning for fleetwide file, block, and object. Admins have increased flexibility based on the specific needs of each workload and no longer need to pre-plan and tune deployments, which reduces risk of non-compliance and improves resiliency by ensuring that workloads are provisioned correctly from the beginning, the company said.
Furthermore, built-in compliance and improved cyber resilience embedded across the platform further minimize risk through security and governance policies. These new capabilities completely redefine intelligent storage management.
Additionally, the Pure Storage platform now delivers orchestrated workflows that can be deployed across the entire IT environment. Built on thousands of existing connectors to third-party applications including Cisco, Microsoft, VMware, ServiceNow, and Slack, presets and application "recipes" can be easily deployed across storage, compute, network, database, and application configurations.
Now offering recovery for VMware to VMware, in addition to recovery to AWS, on-premises to cloud, and self-service disaster recovery assessments, Pure Protect is designed for today's hybrid environments, streamlining recovery workflows with on-demand recovery and flexible failover options so customers can cost-effectively maintain business continuity.
Lastly, Pure Storage provides an AI Copilot, an always-on assistant that delivers personalized, fleet-aware insights—with agents available for topics including security information, performance issues, digital commerce, sustainable operations, and support centers.
For more information about this news, visit www.purestorage.com.
