RedPoint Global Adds Key Enhancements to its Convergent Marketing Platform

RedPoint Global, a provider of data management and customer engagement technology, has made updates to the RedPoint Convergent Marketing Platform to solve what it describes as a customer engagement gap facing marketers today. The new version of the platform is aimed at helping marketers become more effective in coordinated cross-channel campaigns, including those integrating Internet of Things (IoT) devices.

RedPoint provides personalization capabilities including real-time messaging and recommended actions, along with a library of predictive models help drive personalization at scale. The platform now also allows marketers to leverage interactive dashboards that users can customize to deliver the data and reports they need to do their jobs, including gathering information from external content feeds. A new adaptive user interface can be customized to support specific roles, tasks, and permissions.

The RedPoint Convergent Marketing Platform now also provides marketers with an open channel that can connect to IoT devices such as game consoles, appliances, automobiles, and ad tech such as data management platforms (DMPs).

Key enhancements to the Convergent Marketing Platform include data driven personalization with real-time triggered and transactional messages as well as a library of predictive models and scorecards.

Marketers can connect with any open channel such as gaming, IoT devices, appliances, vehicles, ad tech, and cloud-based services such as Microsoft Azure and Amazon Web Services, and expanded database options include support for the SAP HANA in-memory database.

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