Reltio, a provider of master data management and Customer 360 solutions, is extending support for both Salesforce Customer 360 and the Open Data Initiative by Adobe, Microsoft, and SAP.
The Open Data Initiative creates a single data model for consumer data that is portable between platforms. Salesforce’s Customer 360 helps companies identify their customers and their past interactions across a business’ Salesforce Clouds.
Reltio’s data management platform is apable of supporting and extending the functionality of both initiatives. Standardizing on a common data model and creating a single customer 360 ID is important, but may be limiting for many enterprises.
Common IDs and tight coupling of apps can solve some immediate problems, but in the long run still create new islands of data that ultimately spell trouble for customer 360 initiatives. Reltio helps both initiatives by continuously unifying and organizing data within the enterprise while making it universally accessible for collaboration and consumption.
Reltio Cloud also includes critical data regulatory compliance such as Global Data Protection Regulation (GDPR), as well integrated analytics and machine learning to power customer experience and personalization.
For more information about this news, visit www.reltio.com.
“This is great news for the industry, and I’m excited to announce that Reltio will be supporting both initiatives by working closely with our partners to ensure seamless integration,” said Manish Sood, CEO, Reltio. “This means that our current and future customers and partners can use Reltio Cloud for Customer 360 today while benefiting from the additional capabilities that these initiatives offer in the future.”