SAP Acquires Emarsys

SAP has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed.

The Emarsys products will be added to the SAP Customer Experience portfolio.

“With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,” said SAP customer experience president Bob Stutz. “With the strengths of our current solutions and the integration of Emarsys, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.”

Emarsys began as an email marketing platform with a strong foundation of data collection, augmentation, and transformation, as well as personalized interactions.

The company maintained this important foundation, and evolved to respond to the consumer’s desire to be truly understood, to have their privacy respected, and to have brands provide them with personalized experiences, consistently, across all channels.

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