SAP Announces Wider Industry and Partner Adoption for SAP HANA

SAP AG has announced that since introducing SAP HANA a year ago customer and partner demand for the technology has surged. According to Dr. Vishal Sikka, member of the SAP executive board, Technology & Innovation, leading independent software vendors are adopting the open SAP HANA platform for their existing products and also building completely new applications as well. The company also announced at the recent SAP Influencer Summit 2011 in Boston that SAP HANA is at the core of its platform roadmap, powering both renewed applications without disruption as well as new ones.

SAP also showcased the latest customers to utilize SAP HANA across industries. "SAP HANA is bringing unbelievable performance improvements to leading customers around the world and becoming a foundation of the SAP platform for both renewed and new products," states Dr. Hasso Plattner, chairman of the SAP Supervisory Board. "And now ISVs and leading enterprise software companies are adopting the open SAP HANA platform to power their solutions and bring many innovations to their customers."

Among the key organizations showcased by SAP, are UFIDA, Asia Pacific's largest local management software vendor, which is using HANA to power real-time enterprise applications. In addition to the upcoming SAP Business One application, powered by SAP HANA, SAP plans to work with UFIDA to bring next generation real-time applications to market.

Recently, SAP has also been working with TIBCO on real-time collaboration and analytics solutions, tibbr and TIBCO Spotfire on the SAP HANA platform. The two companies are leveraging the speed of SAP HANA to reduce the latency to process, collaborate and act on the information as it happens, and access even more data in shorter periods of time.

And, in addition to tools from the SAP BusinessObjects portfolio, SAP is working with Tableau Software to bring real-time visualization to business information. SAP HANA powers exploratory and investigative analysis with no pre-built queries and materialized views at accelerated speed for businesses to have a conversation with their data.

Wireless provider T-Mobile turned to SAP HANA when the company set out to implement an aggressive marketing initiative. The goal was to deliver highly targeted offers to more than 21 million customers via channels such as retail stores, customer care centers and eventually SMS. Such a campaign would require rapid analytical capability so that offers could be fine-tuned on the fly for improved customer adoption, profitability and retention. In just three months, T-Mobile shifted 2 billion customer records to an automated system built on top of SAP HANA and integrated into an existing platform of SAP BusinessObjects technology. This allowed the company to run the necessary reports with an average response time of just five seconds.

For additional information regarding SAP HANA and in-memory computing technology, visit the Experience SAP HANA page.