SAP Expands Partner Program to Boost Application Development

To encourage partners to build, market and sell software applications on top of technology platforms from SAP, the company has introduced the new SAP PartnerEdge program for Application Development. The new partnering model, a component of the SAP PartnerEdge program, is intended to offer partners everything it takes to help create and monetize innovative, specific applications in the mobile, cloud, database or high-performance in-memory areas.

The program will provide access to all relevant SAP technologies in one simplified framework under a single, global contract. Participating partners will be able to also get go-to-market support, including the SAP partner logo, free application reviews and the ability to leverage SAP Store, the online channel from SAP for enterprise applications and services.

The announcement was made at the SAP Americas Partner Leadership Summit in Miami.

“We are convinced that our technologies help companies speed up their business innovation in order to maintain competitive advantage,” said Eric Duffaut, president, Global Ecosystem and Channels, SAP AG. “Joining forces with a strong partner ecosystem that innovates on top of our platforms enables us to best serve our customers’ rapidly evolving needs.”

Available for an annual fee, SAP PartnerEdge for Application Development will allow partners to choose from a set of innovation packs focused on the latest platform technologies from SAP, including the SAP HANA platform, SAP HANA Cloud Platform, SAP Mobile Platform, databases from SAP and the SAP NetWeaver platform. The innovation packs contain technology-specific license rights, resources and services to help partners get enabled, become more productive and develop applications on SAP platforms. The packs are also designed to support custom development for co-innovation with customers, which frequently is the first step to a standard application.

The program also offers a resell option expected to enable partners to act as “one face to the customer” by bundling and selling technology runtime licenses with their applications.All information, assets, services and interaction options with SAP are accessible via the Application Development Partner Center at SAP PartnerEdge for Application Development also offers a free exploration membership for 12 months that provides a limited access to assets of the track.