SAP Migrates CRM System to HANA Platform

SAP announced that it has gone live on the SAP Customer Relationship Management (SAP CRM) application powered by the SAP HANA platform, enabling users to benefit from secure, real-time access to business-critical data from any location.

According to SAP, SAP CRM powered by SAP HANA results in increased performance that can be measured in different processes throughout the system. These include processes such as business partner and contact creation, along with more complex processes such as the conversion from activity to lead to opportunity, and account and opportunity management. In addition, SAP says that early user feedback shows performance improvements in the area of call center management, especially in search and reporting scenarios.

SAP says it migrated its own business-critical CRM system to SAP CRM powered by SAP HANA through a project that was completed in record time, making the company the first customer to go live with the new solution.

According to SAP, mobile devices such as smartphones and tablets are widely used for accessing customer information, a key reason why it was particularly important to SAP to embed SAP CRM on HANA into its mobile strategy.

"Real-time access to our customer pipeline allows us the ability to consistently analyze our business and know exactly where to focus additional resources and planning efforts. SAP Global Customer Operations is a vocal advocate of how SAP constantly delivers innovative business applications based on SAP HANA, in addition to serving as a highly-active internal customer," said Robert Enslin, president of Global Customer Operations and member of Global Managing Board of SAP AG. "With the migration of our own CRM system to SAP CRM powered by SAP HANA, we now benefit from accelerating the solution non-disruptively and providing decision-making insights from the account level through senior management, anytime, anyplace."

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