SAP Releases New CRM and Data Management Solutions

SAP is releasing a new suite of applications to help businesses serve and retain customers, modernizing the focus of CRM solutions.

“SAP is trying to really enable all the enterprises to become intelligent,” said Ken Tsai, global VP, head of cloud platform & data management, product marketing at SAP.

The new SAP C/4HANA suite will offer full integration with SAP’s business applications portfolio, led by SAP S/4HANA.

The combination of assets features new machine learning capabilities from SAP Leonardo, a set of intelligent technologies the company introduced last year, as well as the new SAP HANA Data Management Suite, which enables companies to gain visibility and control of their highly distributed data.

The SAP HANA Data Management suite is based on the latest versions of SAP HANA, SAP Data Hub, SAP Cloud Platform Big Data Services, and SAP Enterprise Architecture Designer. The suite is available on-premise, in multi-cloud landscapes, or by using a hybrid model and includes a wealth of capabilities:

  • Monitoring and management of data pipelines and workflows to protect, refine and enrich data across the entire IT landscape
  • Conceptual, logical and physical modelling across business processes, data sources and the entire technology stack
  • In-memory, multi-model analytics and data processing, and machine learning training on a distributed computing framework
  • Delivers elastic scale on demand and freedom of deployment to multi-clouds and on-premises with the new SAP Cloud Platform, SAP HANA service
  • Data governance and real-time data anonymization for compliance with regulations including GDPR
  • Native Intel Optane DC persistent memory support to process more data in real-time at a lower TCO
  • Analysis of enterprise and blockchain data to simplify multi-party transactions
  • SAP HANA spatial services to create location-aware business applications faster

“We have to fundamentally think about a different way of doing data management going forward,” Tsai said.

Users including developers, business analysts, data engineers, data scientists, and more will benefit from this platform, Tsai said.

Expanding its customer service solutions offerings, SAP also announced it has acquired Switzerland-based Coresystems AG to improve field-service customer experience, especially in the manufacturing, energy, high-tech and telecommunications industries.

Coresystems’ platform service provides real-time scheduling for customer-service requests and uses artificial intelligence-powered crowd-service technology.

“We are looking forward to how our customers address this whole data sprawl issue,” Tsai said. “From our perspective de believe this will start moving the needle in terms of how customers can gain true value from their data.”

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