SAP and AWS Expand Collaboration to Accelerate Digital Transformation for Customers

SAP and Amazon Web Services (AWS) are collaborating to accelerate digital transformation to support their customers, building on the success of their longstanding partnership.

The collaboration brings together the technology, solutions, and flexibility that customers need to help them succeed in the digital economy, according to the vendors. The companies have had a strategic relationship for more than a decade with thousands of customers.

“This multiyear collaboration will facilitate stronger marketing and co-selling programs to complement our respective technologies,” said Kathleen Curry, director of AWS Worldwide Strategic Alliances. “SAP frequently leans in with AWS to deliver to customers a unified experience as they innovate and evolve their businesses in the ever-dynamic economic environment.  This collaboration is an important milestone in our partnership and helps customers modernize faster with accelerated time to value, price-performance, reliability, and sustainability.”

Entering the new year, the companies have prioritized delivering the value of RISE with SAP on AWS by providing customers with the ability to accelerate cloud adoption together with a world-class collection of innovation and extensibility services. This next milestone in the partnership includes:

  • Use of a joint reference architecture to support complex customer requirements
  • Joint marketing planning across multiple channels, such as conferences, SAP marquis and AWS events, as well as demand generation campaigns
  • Global sales motions in a common framework for the teams to work jointly with systems integrator partners
  • Dedicated personnel around the world dedicated to focus on the SAP/AWS go-to-market

Since 2008, the partnership has been built on providing the right cloud solutions that enable customers to transform across industries.

“AWS and other infrastructure providers are becoming increasingly important to SAP’s business as we help our customers benefit from digital transformation in the cloud with RISE with SAP,” said Elena Ordóñez del Campo, senior vice president and strategic partner officer, SAP. “Building on our partnership of 15 years, we move into the new year with aligned go-to-market teams in every region, an industry-leading portfolio of solutions enabled by our joint reference architecture, and a growing selection of co-innovations—all ready to help accelerate value for our customers. We look forward to an incredible 2023 together and beyond.”

With a partnership focused on transformation, innovation, and delivering for our customers, AWS and SAP enter 2023 more ready than ever to help customers adopt cloud solutions that allow them to innovate faster and capitalize on the digital disruptions within their industries, according to the vendors.

For more information about the partnership, visit