SAP and Camelot ITLab Form Co-Development Partnership

SAP is partnering with Camelot ITLab GmbH to co-develop a solution to bring the demand-driven adaptive enterprise (DDAE) model into the SAP Integrated Business Planning solution.

This offering will aim to help companies drive a more nimble and adaptive supply chain management process to directly address the challenges of increasingly volatile business landscapes.

“As the market leader, our customers rely on us to see around corners and help create competitive advantage through innovation,” said Hala Zeine, president, digital supply chain, SAP. “This new joint effort with Camelot ITLab will let business leaders become more agile, master variability, and adapt the innovative net flow equation concept at the center of their supply chain.”

SAP and Camelot ITLab already established a long-standing partnership. This agreement is meant to signal that Camelot ITLab is the strategic development partner to develop jointly with SAP demand-driven material requirements planning (DDMRP) within SAP Integrated Business Planning.

The new module will extend the existing DDMRP capabilities of SAP Integrated Business Planning and allow companies to apply a state-of-the-art demand-driven approach to their supply chains.

Camelot ITLab specializes in digital value chain management with a strong track record of successful innovations and large-scale supply chain transformations. As global affiliate of Demand Driven Institute (DDI), Camelot ITLab will be a global implementation partner for this new joint solution, offering “Thoughtware and Courseware” conducted by certified DDI-instructors to help customers adopt the new demand-driven principles.

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