SAP AG and Sybase have announced two new solutions for mobile workers to carry out key business and customer relationship management processes via iPhone and Windows Mobile. Built on the Sybase Unwired Platform, the mobile solutions extend the capabilities of SAP Business Suite applications, including SAP Customer Relationship Management (SAP CRM), and also can be customized to tap into a variety of back-end data sources, including databases, web services, files and any enterprise application that leverages service-oriented architecture.
The two new solutions, Sybase Mobile Sales for SAP CRM and Sybase Mobile Workflow for SAP Business Suite, deliver on the announcement made just about a year ago for a co-innovation partnership between Sybase and SAP, Vinay Iyer, head of CRM marketing at SAP, tells 5 Minute Briefing. Sybase Mobile Sales for SAP CRM automates sales processes, increases productivity and enhances customer service by equipping sales professionals with anywhere, anytime access to SAP CRM 2007 through smartphones such as iPhones and Windows Mobile devices. Additionally, Sybase Mobile Workflow for SAP Business Suite enables mobile workers to complete business processes - such as workflow items and alerts, time recording and travel requests that require immediate action - through a familiar and secure email inbox.
What makes this co-innnovation partnership unique compared to others that have extended SAP to mobile devices before, is that in this case, SAP itself has put together the ability to push information out from the SAP system, notes Willie Jow, vice president, Business Operations & Mobility Products, Sybase. The push architecture improves the scalability and the performance, Jow notes. The solutions are co-innovated, co-branded, and importantly, co-supported, Jow emphasizes. "This is very unique in that sense." And, given Sybase's leadership in device management security, Jow adds, Sybase is also able "to offer our leading edge device management security solution."
These mobile productivity applications are built by Sybase to meet the needs of SAP customers, and leverage the mobile infrastructure strengths of Sybase Unwired Platform and the SAP NetWeaver technology platform. SAP and Sybase intend to continue co-innovation efforts to broaden development of mobile applications and devices.
For more details on this announcement, go here.