SAS and SAP have formed a strategic partnership to create a joint technology and product roadmap designed to leverage the SAP HANA platform and SAS analytics capabilities. By incorporating the in-memory SAP HANA platform into SAS applications and enabling SAS’ advanced analytics algorithms to run on SAP HANA, the companies say, decision makers will have the opportunity to leverage the value of real-time data analysis within their existing SAS and SAP HANA environments.
The partnership of SAS, an advanced analytics provider, with SAP is expected to simplify big data and analytics efforts by reducing data movement and allowing for faster decision-making, driving value for both companies.
SAS and SAP plan to execute a co-sell pilot program to engage select joint customers to validate SAS applications running on SAP HANA. The goal of this program is to build and prioritize the two firms' joint technologies throughout 2014, in particular, for industries such as financial services, telecommunications, retail, consumer products and manufacturing. The applications are expected to target business areas that require a combination of advanced analytics running on an in-memory platform that will be designed to yield high value results. Such opportunities exist in customer intelligence, risk management, asset management and anti-money laundering, among others.
“SAS and SAP can help companies manage the massive volumes of information they are constantly dealing with and make sense out of it,” said Jim Goodnight, SAS CEO. “Between our two companies, we have the expertise and the products to help ensure that our customers can see and act on the power of performing advanced data analysis within their database and not outside of it.”
For more information, visit www.sap.com.