Sybase and SAP Equip BlackBerry Users with SAP CRM ‘Super App’

Sybase, Inc., an SAP company, has announced the Sybase Mobile Sales for SAP CRM for BlackBerry smartphones - a new "super app" that delivers an integrated application experience on BlackBerry smartphones.

The new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct workflow processes anytime, anywhere. Advanced features such as instantaneous alerts via BlackBerry push technology, and integration with the BlackBerry inbox and calendar are provided to users on BlackBerry smartphones. Enterprises can also further exploit their IT infrastructure investment by improving mobile worker productivity and efficiency, shortening sales cycles, and increasing visibility into performance.

By making available business-critical data on BlackBerry smartphones using the Sybase Unwired Platform and the BlackBerry platform, SAP and Sybase say they are enabling enterprise operations to not only address the short-term imperatives of reducing costs and better decision making in the field, but also helping companies achieve differentiated capabilities in order to compete effectively over the long term. The mobilization of critical applications beyond the desktop on mobile devices, is having the same type of transformative effect on the enterprise as the move from bricks and mortar to the static internet years ago, observes Dan Ortega, senior director of product marketing. And, points out Carolyn Fitton, product marketing manager, the new mobile solution significantly increases organizations' ROI for its existing CRM as well.

The Sybase Mobile Sales application for SAP CRM for BlackBerry smartphones is scheduled to be available in November 2010. For more details, go here.

In related news, Sybase issued the second installment of an extensive study benchmarking some of the world's leading Fortune 1000 enterprises across a wide range of vertical industries, titled "Measuring the Business Impacts of Effective Data." Click here to download a free copy.