Syntax, a leading global technology solutions provider driving enterprise transformation in the cloud, is launching Syntax Promotion Lift, a retail solution designed to help retailers bring greater coordination and profitability to omnichannel promotions. Integrated with SAP Cloud ERP, the solution helps align planning and execution across channels and stores, according to the company.
Syntax Promotion Lift brings together Syntax's retail expertise with SAP Cloud ERP and industry solutions to help retailers run promotions with greater precision, reliability, and control.
"In today's omnichannel promotions, even small disconnects between planning and execution can affect margin, customer experience, and campaign performance," said Johann Grassi, vice president of consumer industry and chief architect for retail, wholesale, and fashion at Syntax. "Syntax Promotion Lift gives retailers the visibility and alignment they need to help keep promotions on track and deliver as expected. Through this co-innovation with SAP, we're helping customers modernize these processes with a more connected, data-driven approach."
Syntax Promotion Lift enables teams to plan and execute promotions with greater speed and coordination. With a shared view of historical, in-flight, and upcoming promotions, teams can respond more effectively to demand shifts, supply constraints, and in-market changes, the company said.
Syntax Promotion Lift can provide:
- Reliable Execution: Connect promotion budgets and calendars to channel-level execution.
- Lift Forecasting: Estimate the right quantities by store and channel.
- Just-in-Time Inventory: Align stock delivery to promotion timing and demand.
- Omnichannel Visibility: Provide a shared view across channels and the supply chain.
- Planning Alignment: Track promotions over time by period, category, and campaign to identify overlaps and improve coordination.
- Post-Promotion Reporting: Measure actual lift, margins, and availability to refine future planning.
"As retailers navigate increasing omnichannel complexity, they need more integrated, intelligent ways to plan, execute, and measure promotions," said Dr. Christoph Schroeder, global head of retail and wholesale distribution at SAP. "Our collaboration with Syntax reflects a shared commitment to helping retailers better align inventory and promotional activity while improving execution through SAP Cloud ERP."
For more information about this news, visit www.syntax.com.