To be competitive in the BI software market, organizations must differentiate and separate themselves to stand out in the marketplace. TIBCO has done that with its overall performance and its desire to service an underdeveloped segment in the marketplace, according to Mike Boyarski, director of product marketing at TIBCO. “We have been focused on a very particular type of BI, embedded BI, which is pretty under-served,” stated Boyarski. Jaspersoft 6 also provides key differentiators within the product that help it stand out, he said.
According to Boyarski the adoption rate of BI software within organizations relatively low. Seventy-five percent of a typical organization’s employees are not using the BI tools that companies purchase. He believes this is due to business users not having the necessary tools within the applications that they use on a daily basis such as CRM database and financial spreadsheets.
For more information, go to www.tibco.com.