TIBCO Software is targeting the mid market with TIBCO Silver Spotfire, a fully functional on-demand offering that enables users to create, publish and share custom dashboards or reports for business analytics and business intelligence (BI) in the cloud. According to the vendor, TIBCO Silver Spotfire enables visual analytics and interactive dashboards to be created and published to the cloud in minutes without requiring time-consuming setup or infrastructure. The TIBCO Silver Spotfire offering is available at no charge for one-year and provides an authoring client, web-based sharing and hosting for the user's favorite personal or business Spotfire application.
"The overall goal is to remove any possible barrier to people getting Spotfire in their hands and making better fact-based decisions," Tim Wormus, marketing manager of web products for Spotfire, tells 5 Minute Briefing. With Spotfire, TIBCO has historically had success with analytics for enterprise-class customers, while the new offering is aimed at the mid-market. "The software itself is intuitive and easy enough to use that people that don't have the title of business analyst but are interested in analyzing their marketing data, their revenue, their spend and their expenses, can use Spotfire." In addition to being easy to use, the new offering also removes the barrier of price. For this reason it is a one-year offering rather that a 14-day or 30-day trial. "We wanted to give people enough time so that they could really use Spotfire productively and see how it can impact their business," Wormus explains.
TIBCO Silver Spotfire, the company says, is more than traditional BI in a SaaS offering, and is essentially a "social BI" offering that enables business teams to easily build and share reports, dashboards, charts, and other visualization and calculations in order to grow a corporate analytics knowledge base. TIBCO Silver Spotfire can be integrated with social media, allowing users to embed live dashboards into their business blogs and online articles, thereby distributing their analytic knowledge base more broadly than is possible with traditional BI tools. The ease-of-use of the service, which builds on TIBCO's previously-announced TIBCO Silver initiative is intended to help expand TIBCO's footprint into the small and medium business and consumer market for dashboards and analytic apps. Monthly hosting options are available for ongoing usage after the introductory year.
For more information about TIBCO Silver Spotfire, go here. http://spotfire.tibco.com/silverspotfire/