TMMData Collaborates with Adobe on Data Integration and Automation Solutions for Adobe Analytics Cloud Users

TMMData, provider of the data integration and data preparation platform Foundation, has announced its advancement to business partner within the Adobe Exchange partner program for Adobe Experience Cloud. Through this relationship, joint TMMData and Adobe Analytics Cloud users will be provided with access to self-service resources and tools that enable them to access data from online and offline sources, and cloud or on-premises databases, and automate campaign setup for planning, management, evaluation, optimization and more.

TMMData’s Foundation platform provides connections from a variety of data sources, eliminates repetitive campaign classification tasks, and automates direct data uploads to critical tools, such as Adobe Analytics and Adobe Audience Manager within Adobe Analytics Cloud, as well as an extensive range of analysis and visualization platforms.

In addition, TMMData’s Foundation platform allows marketers to blend data from across the organization - including sales, call center and product databases - to build robust segments, improve audience targeting and inform engagement strategies. As a result, Foundation’s tools enable marketing teams to evaluate the effectiveness of all their internal and external, online and offline investments by centralizing valuable business data and standardizing cross-channel campaign taxonomy, governance and reporting. 

TMMData powers the data supply chains of enterprises across a range of industries, including several clients it has in common with Adobe, such as Comcast, Shell, FedEx, Expedia, Royal Caribbean and Sony Entertainment, among others. TMMData’s Foundation platform automates the process of accessing, preparing and standardizing data from any on- or offline source to deliver direct data outputs for analysis.  

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