TrustArc Creates Solution for Privacy Compliance

TrustArc, a privacy compliance management company, is releasing Privacy Profile, a solution that will automate identifying the privacy and security regulations applicable to any business.

“Privacy Profile is a great example of the intelligent automation privacy leaders have been looking for,” said Chris Babel, TrustArc CEO. “This is the latest enhancement to the TrustArc Platform designed to support our vision of simplifying complex privacy management processes with powerful, easy-to-use technology based on proven methodologies used across thousands of customer engagements."

The privacy regulatory landscape is changing dramatically and businesses are looking for ways to stay on top of the new requirements. The major catalysts have been the EU GDPR and California Consumer Privacy Act (CCPA), but there have been over 50 additional laws and regulations adopted in the past 12 months, including announcements from Brazil (LGPD), China, Nigeria and over a dozen U.S. states.

Privacy Profile, part of the Intelligence Engine within the TrustArc Platform, simplifies privacy management through an intelligent, easy-to-use interface by providing actionable compliance guidance based on an automated review of key company information, including the location of customers and employees along with other relevant business details.

The Platform can manage a broad range of privacy management needs, including data inventory / mapping, risk assessments (PIA, DPIA, vendor), tracker monitoring, cookie / marketing consent, individual rights / DSARs and much more.

Privacy Profile capabilities include:

  • Automated analysis of applicable laws and regulations based on a proprietary Applicability Algorithm
  • Summary report of applicable laws and seamless integration with TrustArc Assessment Manager to initiate privacy assessments
  • Ongoing compliance analysis and updates as new laws are introduced and added into the system

For more information about this release, visit