Violin Memory and Arrow Electronics Ink North America Distribution Deal

Violin Memory, which offers flash storage platform solutions for primary storage and active workloads, has formed a North American distribution agreement with Arrow Electronics.

The two companies had previously signed a similar distribution agreement for Europe, the Middle East and Africa.

The agreement will provide Arrow resellers with access to Violin’s Flash Storage Platform solutions, all-flash product portfolio and enterprise data services.  In addition, Violin Memory will leverage Arrow’s sales support and technical expertise to continue its expansion into the all-flash array market in North America.

“Arrow’s expertise in the storage arena is synergistic with our go-to-market strategy, and their desire to push further into the all-flash marketplace with Violin’s Flash Storage Platform is an exciting proposition for both of us,” said Jeff Nollette, worldwide vice president of channel sales, Violin Memory.

According to Violin Memory, its Flash Storage Platform utilizes a vertically integrated design of software, firmware, and hardware that can facilitate the transition of primary storage from legacy solutions to all flash. “The market opportunity for all-flash arrays in North America is white-hot today and growing larger by the month. We both expect to benefit from the marriage of our enterprise-hardened solutions and Arrow’s extensive expertise and market coverage in North America.”

Arrow’s global sales and distribution network includes technical application teams and expert specialists who help customers find the technology solutions that are right for them and who assist resellers with selling to end customers. Arrow’s specialists are expected to benefit from Violin’s newly launched global partner program, which provides targeted product support, services and tools.

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