Yellowfin Expands EMEA Reach with 15 New VARs

Yellowfin has signed 15 value added reseller (VAR) agreements, helping to sell and market its business intelligence solution.

Companies partnering with Yellowfin include Perception BI (UK), DNASTREAM (UK), Kkandoo (UK), xMachina (UK), Strategic Solutions Northern (UK), Orion & Associates (UK), BluBrdVis (UK), First Consulting (Netherlands), Systematika (Germany), Mayato (Germany), Obiss (Denmark), Qualco (Greece), Trinity Solutions (UAE), Veracity (Israel) and Haceb (Lebanon).

“Yellowfin’s business model, and business-user-focused approach to BI, has been very well received by the UK and broader European channel market,” said Peter Baxter, Yellowfin managing director for EMEA. Resellers were eager to work with Yellowfin for two reasons, according to Baxter, including the go-to-market strategy in EMEA being 100% indirect, never competing with partners on software or professional services. “Secondly, our BI solution is able to meet end-customer demand for pervasive BI by being easy for business users to work with,” Baxter said.

Working with Yellowfin enables Orion & Associates to deliver a strong business solution for clients, which includes enterprise grade reporting and analytics at an SMB price point, according to David Pearson, managing director of the recently signed reseller partner. “Yellowfin enables business users to independently access data-based insights while giving IT the governance features needed to enable widespread BI deployments,” Pearson said.

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