Yellowfin Partners with Pitney Bowes

Global business intelligence and analytics software vendor, Yellowfin, is partnering with Pitney Bowes to deliver a Visual Insights and BI tool for Pitney Bowes customers.

The companies say that the partnership will help Pitney Bowes’ clients using its Spectrum Customer Information Management platform to understand essential data quality metrics in order to provide a meaningful way to manage progress against quality key performance indicators (KPIs).

Yellowfin’s BI platform capabilities have been selected to enhance Pitney Bowes’ data analytics portfolio through the launch of Spectrum Visual Insights, a tool within Spectrum that helps businesses gain a deeper understanding of customer data to deliver commercial success.  The new capabilities will help deliver deeper insights about the customer to enhance a client’s business, across areas such as marketing, customer support, fraud, and compliance.

Using the Spectrum Customer Information Management platform from Pitney Bowes, organizations can identify and capitalize on new relationships and deliver a customer experience that is personalized and meaningful to clients on an individual level.