Yellowfin Updates Business Intelligence Platform with Advanced Location Intelligence and Simplified Data Visualizations

Business intelligence and analytics software vendor Yellowfin has launched the latest version of its BI platform, Yellowfin 7.1.  Enhancements in Yellowfin 7.1 are concentrated on extending its capabilities in three core technical areas:  boosting location intelligence, increasing the number of visualizations supported by Yellowfin’s Auto Chart functionality, and improving CSV support.

Yellowfin provides the ability to track data geographically and that improves with version 7.1. “The ability to combine location-relevant information with other business data and map that insight is becoming increasingly important across the board,” said Yellowfin CEO Glen Rabie. 

Today, according to Yellowfin, research indicates that 80% of all business data is location-relevant.  This includes a wide range of customers including sales, insurance, financial services, customer relations, healthcare providers, retailers, logistics, education, real estate and telecommunications. For example, according to Rabie, “Universities consume and produce a huge amount of data. Adding geographical components to student data can allow higher education institutions to develop more effective marketing campaigns by visualizing student intake by postal address; and more effective research grants can be made by assessing the number of incoming grants by geography. Additionally, facilities can be placed in the best positions on campus by tracking student traffic flow.”

Yellowfin 7.1 also improves on its CSV support.  Many organizations use spreadsheets to track numerous types of data and information. Version 7.1 streamlines much of the process for customers making it simpler for them to create CSV files with their data. It’s as simple as dragging the data to a blank canvas and being able to view it as a spreadsheet.

Along with simplifying the process of CSV support, Yellowfin 7.1 simplifies visualization to make BI accessible for more users. “Yellowfin’s Auto Chart functionality helps extend BI analysis to non-technical users because it automatically generates best practice visualizations based on the attributes a user drags into Yellowfin’s Chart Builder,” explained Rabie. This allows for employees who may not be as tech savvy to generate meaningful data analysis for their organizations without relying on the IT department.  An example of this simplification is the auto chart function; which contains 16 new charts and maps.

For more information on Yellowfin 7.1, go to