dbt Labs, a leader in standards for AI-ready structured data, is introducing its newly restructured global partner ecosystem program—introducing structured partner tiers, unified go-to-market models, and increased investment in enablement, laying the foundation for predictable, scalable growth across the dbt Labs partner ecosystem.
According to the company, this strategic initiative is purpose-built to more quickly deliver impact to enterprise customers through expanded partner capability and collaboration.
dbt Labs’ reimagined program is built to support and foster this momentum while demonstrating the strategic importance of the dbt Labs partner ecosystem to customers.
“This program is architected for long-term scale and global consistency, which are critical to delivering the best possible outcomes for joint customers,” said Shawn Toldo, vice president, worldwide partner ecosystem.
The program introduces three formal tiers—Visionary, Advanced, and Registered—applicable to Consulting & Services and Technology partners, while aligning investments across all four strategic partner types: Data & AI Platform, Consulting & Services, Technology, and Reseller.
“By delivering a clear, consistent framework for engagement, we are empowering partners to invest more confidently, collaborate more effectively, and deliver greater impact to our joint customers,” added Raymond Wong, Sr. director of partner programs and strategy.
The program is anchored around three key pillars:
- Global consistency and clarity – A unified framework standardizes partner engagement and benefits across regions, with structured tiers for Consulting & Services and Technology partners to create predictability and clarity on how partners engage with dbt Labs.
- Increased investment – Visionary and Advanced partners gain access to expanded co-marketing and co-sell funding, along with structured go-to-market collaboration opportunities.
- Customer-centricity – Enhanced resources including streamlined onboarding, opportunity registration tools, and expanded technical enablement help partners reduce time-to-value and deliver outcomes faster for joint customers.
The new partner program is now live, with transition plans and onboarding resources available for existing and new partners.
dbt Labs continues to prioritize investment in the broader partner ecosystem and its strategic relationships, illustrated by recent announcements alongside AWS and Snowflake, the company said.
As part of its evolving partner strategy, dbt Labs signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to deepen product integrations and accelerate joint go-to-market efforts. This agreement expands dbt’s reach across AWS services including Amazon Redshift, Amazon Athena, and Amazon SageMaker Lakehouse, while expanding AWS Marketplace accessibility for enterprise customers.
For more information about this news, visit www.getdbt.com.