Machine Learning Tools That Help Businesses Cater to Customers

Machine learning is a hot topic for businesses that want to offer their customers a unique, personalized experience. To create these interactions in real time, businesses need to access large and diverse data sets, which is why many of them are now looking for ways to bring machine learning capabilities to their biggest source of transactional and customer data: the mainframe.

Dr. Avijit Chatterjee, Chief Analytics Officer at IBM, spoke about this trend in a recent SHARE presentation. He described how expectations for customer experience have changed over the decades. Businesses have shifted away from the one-size-fits-all mass marketing approach, as well as the era of demographic customer “segments,” toward an entirely new level of personalization.

Here’s what he had to say