If the level of interest at an Ivy League college is any indication, analytics is spilling over into general business management curricula. IBM says it is collaborating with the Yale School of Management Center for Customer Insights on an academic initiative that will provide analytics and training resources to MBA students. The goal is to build strong analytics skills with a first-of-its-kind "Customer Insight" project-focused class. Students benefit from the class by learning more about the advances in analytics and the corresponding new job opportunities that use analytics to help tackle complex business and societal challenges ranging from predicting and better understanding customer buying trends to improving retail sales, helping brand managers gather vital feedback on the success of a marketing campaign to building an efficient healthcare system.
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