By Brian Clark
There is a wealth of information, connections and relationships within the terabytes and petabytes of data being collected by organizations on distributed cloud platforms. Utilizing these complex, multi-dimensional relationships will be the key to developing systems to perform advanced relationship analysis. From predictive analytics to the next generation of business intelligence, "walking" the social and professional graphs will be critical to the success of these endeavors.
Most applications and data layers today are only capable of simple analytics, finding out who-did-what or who-bought-what. Advanced analytics yields far more knowledge at a much deeper level, understanding who, where, what, how and why - right now.
Full article. https://www.dbta.com/Articles/Editorial/Trends-and-Applications/Cloud-Computing-and-Advanced-Relationship-Analytics-73522.aspx