Companies Looking Harder at Social Media Monitoring

The new SHARE study on social media BI is examined in eMarketer this month. Conducted among members of SHARE and GUIDE SHARE EUROPE, the study was sponsored by IBM and Marist College and fielded by Unisphere Research. The article, Companies Incorporate Social Media Monitoring into Bottom Line, points out that while only 52.8% of respondents say they are currently monitoring open online social media communities or networks, 22% of respondents said they would increase monitoring significantly in the next year, with an additional 37.9% saying they would do so over the next 1 to 2 years.