Data Analytics is Not for Loners

Many recent reports point to the emerging role of the chief marketing officer as an organization’s largest purchaser of technology, mainly intended to support analytics. However, data analytics is a team effort that requires insights from across the enterprise. While marketing departments may take the lead with applications, there is still a great deal of back-end work required to make it happen – data integration, storage and delivery. IT leaders will increasingly be called upon to make it all work as planned.

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