Gap, Inc. is a major retail organization that was previously unable to generate a single view of its five-division business, which includes The Gap, Old Navy, Banana Republic, Athleta, and Piperline.
The retailer also has partners in 25 countries that need actionable data, Mike Jones, senior vice president for Gap, Inc., explains. "Our challenge was to provide timely information across the entire enterprise, while at the same time maintain that brand distinction," he says. "We needed to be able to update the data and information where we could measure the results of business initiatives."
See how the company accomplished its goals in this Research@DBTA blog.
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