SAP Partners with Reuters to Transform Election Coverage

As election season continues to roll on SAP SE is partnering with Reuters to power its digital transformation and give journalists tools for covering the 2016 presidential election.

“Digital technologies are transforming politics and elections and turning American voters into digital voters,” said Jennifer Morgan, president of SAP North America. “Having access to real-time, data-driven information and public sentiment not only enables journalists to create engaging and compelling content but also empowers consumers and citizens with unique insights into the 2016 U.S. presidential election and the state of world affairs more broadly.”

The partnership is allowing Reuters to deploy the SAP HANA Enterprise Cloud service as the new backbone for the Reuters Polling Explorer, and has used SAP Mobile Platform to build Reuters’ new White House Run mobile app that lets voters simulate the role of a presidential candidate.

Additionally, Reuters editorial teams now have access to SAP Lumira software, which can be used for analytics and insight to allow journalists to explore data and easily create visual stories.

“The U.S. presidential election is one of the most important events this year, and data plays a key role in understanding it,” said Daniel Mandell, chief revenue officer of Reuters Media. “Voters rely on our coverage to make informed decisions. Partnering with SAP has allowed us to build a technological platform that enables our editorial team to quickly and efficiently sort through a mountain of data. This technology will let us deliver to readers the independently produced, unbiased news and information that they expect from Reuters.”

For more information on this partnership, visit