Targetbase Adopts Exadata Database Machine for Real-Time Data Warehousing
Targetbase, a marketing agency, has migrated to the Oracle Exadata Database Machine, resulting in a higher level of service at a lower total cost of ownership. In March 2010, the agency moved its multi-terabyte data warehouse to Oracle Exadata Database Machine to support clients' growing real-time information and analysis demands.
"We've always been an Oracle shop so migration was relatively easy. Going Oracle to Oracle saved us time not having to rewire apps into a different environment. And the performance improvements have been dramatic and game-changing," said Targetbase CTO Ed Forman."We work with marketing database processes, and we've experienced improvements from 10 times faster up to 40 times faster," Forman continued. "Processes that used to run in an hour now run in five minutes; some that ran in hours are down to a matter of seconds. And segmentation queries that ran over a weekend are now complete in hours. This is a huge advantage to us in terms of providing faster and more in-depth analysis of client marketing initiatives. We're helping clients get more relevant consumer-facing campaigns to market faster." Oracle Exadata enables real-time reporting with enhanced support of data warehousing, business intelligence, and analytical services. The enabling technologies provide a platform to capture, integrate and analyze transactional, click stream, social media and customer attitudinal data, while helping Targetbase reduce its data storage footprint by more than 30% through the use of Oracle Exadata's Hybrid Columnar Compression technology.
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