Why do business decision makers need to wait for IT to deliver performance reports on the business? Why can't they build their own reports, and gain rapid access to answer the questions they have?
"The crucial-and frequently elusive-driver in the BI market is to empower every employee to quickly discover critical insights in the information they work with every day," says John Callan, director of product marketing at TIBCO Spotfire. "Self-service BI enables end users to access and analyze data through interactive and personalized BI interfaces without being dependent on IT resources for each iterative ad hoc query and customized report," he adds. Read more here.
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