In the rush to bring AI and data solutions to bear, don't guess and don't just ask, "Why?"; also ask, "Why not?" Consider why this application might not be a good idea, may not lead to our intended outcome, might not be well-received, and might not safeguard human dignity and liberties.
Also think of why a person might not use the application as intended, might not match our expected user profile, may not expect something to work that way or not want to use the solution, and may not trust our intent.
Read on here.