“What’s in a name?” Shakespeare’s Juliet asked. The answer is “a lot,” according to data quality solution providers.
Having the right name, title and address shows customers that companies actually know who they are and have a high level of attention to detail.
Incorrect data can also mean duplicate entries which can make it difficult for vendors to achieve a single version of the truth. Moreover, data quality solutions provide the necessary data integrity for other critical systems including customer relationship management, master data management, and database management.
Here are the winners of the 2014 DBTA Readers' Choice Awards for Best Data Quality Solution:
Winner: Talend Data Quality
Trillium Software Systems
Melissa Data - Data Quality Suite